LouLu Holdings is a real estate development and management firm based in Winston-Salem, North Carolina, specializing in commercial and residential leasing projects. Founded by Danny Freeman and Debora Freeman, LouLu Holdings is built on a shared vision: to create spaces that foster economic opportunity, community growth, and sustainable living.
Our Mission
To develop properties that merge modern design, energy efficiency, and community purpose — transforming underutilized spaces into thriving hubs for business, family, and culture.
Our Philosophy
At LouLu Holdings, we believe real estate development should serve both people and the planet. Every project reflects our dedication to:
• Innovation: Smart design and construction techniques that anticipate future needs.
• Sustainability: Eco-friendly materials and systems that reduce energy use and environmental impact.
• Community: Projects that strengthen neighborhoods and improve quality of life.
Leadership
Danny Freeman and Debora Freeman bring decades of combined experience in finance, business strategy, and property development. Their collaborative leadership ensures that each LouLu project is approached with both creativity and disciplined execution — balancing profitability with purpose.
Our Commitment
We’re more than developers — we’re community builders. From concept to completion, LouLu Holdings is committed to delivering projects that reflect integrity, quality, and innovation in every square foot.
LouLu Holdings — Where vision meets value, and design meets purpose.